Privacy Policy

1. Introduction

This Privacy Policy describes how Luna (“we”, “us”, “our”) collects, uses, shares, and protects your personal information. It applies to our website, contact forms, communications, services, reservations, private event inquiries, catering inquiries, and any personal data collected from customers, guests, clients, or users.

By accessing or using our services, you consent to this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business name.
• Reservation and Event Information: Event type, event date, guest count, dietary preferences, service preferences, and form responses.
• Communication Data: Messages, emails, call notes, SMS communications, and preferences.
• Technical Data: IP address, browser type, device type, location, referral URLs.
• Usage Data: Interaction with our website, pages visited, time spent, links clicked.

We do not intentionally collect sensitive personal information unless it is voluntarily provided by you for the purpose of fulfilling a reservation, event, catering request, or related service.

3. How We Use Your Information

We use your information to:

• Respond to inquiries and provide requested services.
• Manage reservations, private events, catering requests, and customer communications.
• Send marketing communications and promotional messages with your consent.
• Improve our website, communications, and services.
• Track advertising performance and lead generation.
• Comply with legal obligations.

4. Legal Bases for Processing

If you are visiting from regions with specific data protection laws (such as the EEA), we process your personal data under the following lawful bases: consent (e.g., form opt-ins), performance of a contract (e.g., event planning), legal obligation, and legitimate interests (e.g., business operations and analytics).

5. Marketing Communications

If you have submitted your phone number and opted in, you may receive promotional communications. You may opt out at any time by:

• Clicking “unsubscribe” in any email.
• Replying “STOP” to SMS.
• Emailing us at info@lunajc.com.

We respect all applicable opt-out and consent requirements under CAN-SPAM, GDPR, CCPA, the New Jersey Data Privacy Act (NJDPA), and other applicable privacy laws.

6. Data Sharing

We do not sell your personal data.

We may share your information with:

• Third-party service providers, such as CRM platforms, email platforms, reservation tools, and analytics tools.
• Payment processors for deposits and event billing.
• Legal or governmental authorities where required by law.

Text messaging originator opt-in data and consent will not be shared with any third parties for marketing purposes, excluding necessary service providers to facilitate the text messages.

7. Data Retention

We retain personal information only for as long as necessary for legal/tax obligations, event documentation, and customer communications until you unsubscribe or request deletion.

8. Security

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse (e.g., secure account access and SSL encryption on our website). However, no method of transmission or electronic storage is 100% secure.

9. Your Rights

Depending on your location (including rights granted to New Jersey residents under the NJDPA), you may have the right to:

• Access your personal data.
• Correct or update inaccurate information.
• Request data deletion.
• Withdraw consent at any time.

To exercise any of these rights, email us at: info@lunajc.com.

10. Cookies & Tracking Technologies

We may use cookies and tracking pixels (such as Google Ads or Meta Pixel) to analyze site usage, improve functionality, and enable advertising retargeting. You can manage cookies through your browser settings.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. Continued use of our services constitutes acceptance of the revised policy.

12. Contact

For any questions or requests regarding this Privacy Policy, please contact: